There are dubious organizations dedicated to “repairing” broken ICO, including CoinJanitor from Cape Town, but the fly-by-night nature of many of these organizations does not bode well for the industry. ICO-funded start-ups currently use multi-level marketing tactics to build their business. Instead, they should take a page from the Kickstarter and Indiegogo framework. These crowd-funding platforms have made trust an art. By creating collateral that defines the team, the project, the risks and the future of the idea, you can easily build businesses even without much funding.